Lead Generation Officer - Lemon Way - Alternance
Fonction : Commercial - Ventes - Marketing
Lieu : Paris
Publiée : 22-11-2019
Date de début : Non définie
Date de fin : Non définie
Niveau d’expérience pour ce poste : Débutant
Rémunération : Non précisée
Poste nécessitant d’avoir un Permis B : Non
Référence interne : 870&221119
Description de l'offre

[WANTED] In order to support the company through its significant growth, we are looking for a talented Lead Generation Officer.

As a key member of the #Marketeam, you are responsible for implementing our Lead Generation and Content Automation strategies. Under the operational supervision of our Digital Marketing Manager, your daily life is structured around the following missions:

Lead Generation & Nurturing management:

  • Develop qualified prospecting bases to supply the pipes of our sales team
  • Produce landing pages to distribute lead generation content
  • Configure a set of nurturing scenarios to develop our notoriety and convert our leads into MQL (Marketing Qualified Lead)
  • Collaborate closely with the SDR to make sure that leads are properly qualified and assign leads to the sales representatives in charge of following them at the right tempo
  • Implement the lead scoring process in accordance with the defined strategy
  • Optimize A/B testing
  • Conduct follow-up reporting on all lead generation & nurturing actions
  • Development of paid acquisition channels: planning, implementation, performance analysis and optimization recommendations for campaigns (SEA, Social Ads, etc.)

Content & community management:

  • Participating in the production of contents: white papers, webinars, social network content, blogs….
  • Configure the operational implementation of content publication and their publication on social networks according to the editorial schedule
  • Manage our community in accordance with the defined editorial schedule
  • Reporting and performance analysis
Profil du candidat

Desired skills

  • Energetic, enthusiastic, with a strong team spirit (and big sense of humour ????), you know how to work with marketing, sales, and product teams
  • You are autonomous and proactive: you don’t hesitate to roll up your sleeves to turn your ideas into reality
  • You like to challenge best practices, iterate and pivot
  • You have a ROIist approach and you are familiar with marketing automation tools
  • Multitask & organized, you are a fintech and payment ecosystem lover
  • Precise, rigorous and data-driven, you pay great attention to detail

Experience

  • Experience in developing inbound marketing & paid campaigns, (Adwords, Facebook Ads et Linkedin Ads)
  • You have a previous experience in a fast-growing company, ideally in a BtoB environment
  • You are ideally familiar with Wordpress, Plezi & Hubspot
  • HTML and CSS knowledge is an asset

Practical information

  • Contract type: Apprenticeship
  • Location: Paris-France - Rue du Sentier (Metro station line 9)
  • Start Date: when you’ll be ready - the soonest.
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